In addition to the guarantee of authenticity, a major benefit of wearing oneâ€™s emotions and opinions on their sleeves is that such individuals are ready at the drop of a hatâ€”or the click of a cameraâ€™s â€śonâ€ť switchâ€”to share their beliefs in a cogent and intelligent manner. Our CEO and Co-founder Greg Koch is never shy about sharing his views where quality and consumers are concerned. Recently, a camera crew from UCTV, the television faction of the University of California education system, engaged him unexpectedly at the debut of Bottled & Kegged, an exhibit at the San Diego History Center chronicling the rise of craft brewing in San Diego County. What resulted is the video below, which eloquently outlines GKâ€™s passionate beliefs on what people should not only desire, but demand for themselvesâ€”something better, something with heart, something crafted to be the best.
UCTV also engaged prominent members of the San Diego craft brewing industry, bringing them together on a panel to discuss career opportunities within their burgeoning sect of the local economy. That panel included GK, Port Brewing/The Lost Abbey Director of Brewery Operations Tomme Arthur, Ballast Point Brewing & Spirits Co-founder and Head Brewer Yuseff Cherney and White Labs Founder Chris White. The panel spoke on why and how San Diego has become such a Mecca for American craft brewing, where the industry appears to be headed and how those looking to be involved can get a foothold.