Recognizing the marketing power of slapping a celebrity’s name on a bottle, many are the adult beverage producers who seek out popular, public-facing people to help sell their liquid wares. All too often, it consists of little more than some TV time, and payment of royalties for the rental of a moniker and its associated persona via some “signature blend,” “private label” or similarly shallow ploy to profit off pop culture-obsessed fan-boys and girls. This is definitely NOT the case with Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout, the 2015 edition of which is already well on its way across the nation. Though its handle contains a number of droppable names, there is serious heart and an authentic genesis to what has become one of the most coveted beers in Stone’s proud history.
In a March post on the Stone Blog, we shared the news that three unlikely collaborators would embark on a brewing odyssey on our system. That trio was comprised of actor and champion of proud geekery Wil Wheaton, creator of the alternative news website Fark.com Drew Curtis, and our own CEO and Co-founder Greg Koch (admittedly, he bleeds Arrogant Bastard Ale, but seldom mashes in). Back then, the beer they would brew was still a mystery, but with that flavorful concoction now bottled and debuting on store shelves July 15, we’re ready to tell you all about Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout!