Imagine an entire month devoted to hoppy beer. Hop cones, humulus lupulus, acids both alpha and beta celebrated with great fervor and the hoisting of many pints of double and triple India pale ales. It’s a most glorious scene for the mind’s eye to survey. Now open your eyes and ready your palate, because things are about to get really real courtesy of Stone Ruination Nation. This month-long, multi-faceted homage to the glory of hops kicked off on July 1 and will carry through the entire month! That’s right, we didn’t go with some lame, 28-day month. We specifically aimed for the first month offering 31 summery days so we could push things to the max under optimal IPA enjoyment conditions. Now all we need is for you to help make Stone Ruination Nation all it can be…and we promise to make it worth your while!
For many, the term “triple IPA” hails from a foreign vernacular—that makes sense, considering IPA stands for India pale ale, a British beer style brewed with enough hops to preserve the quaff during long nautical voyages from England to the Far East. It doesn’t get much more foreign than two distantly situated countries and the traversing of two major oceanic bodies. Since latching on to this historic style, American craft brewers have taken the IPA to new heights. No longer are hops coveted for their preservative powers—now it’s all about those botanicals’ piney, fruity, tropical, spicy flavors and aromas, and raising those sensations to bombastic levels. But what takes an India pale ale to “triple IPA” territory? The answer comes in the form of Stone RuinTen Triple IPA.
So far, 2015 has seen a flurry of activity here at Stone. This is nothing new. For several years, we’ve been hard at work debuting beers at a rapid and voluminous clip. But this year’s been different. In addition to introducing new brews like Stone Delicious IPA, 2015 Stone Old Guardian Barley Wine – Extra Hoppy and 2015 Stone CHAI-SPICED Imperial Russian Stout, we’ve also broke the sad news that some of our beers are being retired, never to return to production again. First, it was Stone Levitation Amber Ale, followed almost immediately by Stone Sublimely Self-Righteous Black IPA. Both were met with much lamenting, but none so much as the next beer to wave bye-bye. It’s no wonder, it’s only the first beer we ever produced beginning 19 years ago: Stone Pale Ale (which will make its valiant return to the suds scene as Stone Pale Ale 2.0 starting in April). Well, the shake-up isn’t over. There’s still one more beer that will be exiting production for eternity and, as hard as it is to say good-bye, the time has come. Spring 2015 will see the last-ever brew session for Stone Ruination IPA.
We at Stone count ourselves lucky to have so many fans of what we do and the beers we create. Most of those who’ve tagged along as we forge through this hop-studded journey have taken fandom to new heights. That level of devotion is something we don’t take lightly and work to reward by coming up with new beer recipes and getting those brews into our staunch supporters’ hands and pint glasses. As devotees keeping a watchful eye on us will attest, 2013 was a big year for new Stone brews. But even our most keyed-in fans were probably unaware of just how big. We say this, because after examining 12 months’ worth of brewing schedules, even our jaws dropped to the floor when we discovered that we had delivered 74 new beers outside our not-so-standard standard-issue brews this year. So, join us, won’t you, as we revisit them and other notable Stone happenings from the year that was.
Stone Ruination Tenth Anniversary IPA—the mere mention of these five words (well, four words and an acronym, which technically equates to seven words) incites a Pavlovian brand of salivation among those who quest for maximum hoppage. We know this, not only because last year’s decadal release of this amped-up tribute to our double India pale ale, Stone Ruination IPA, gave us cause to wear bibs at work, but because Stone Ruination Tenth Anniversary IPA was so openly and vocally beloved by our fan base, that they requested—check that, demanded—it be brought back on an annual basis. We love our fans. We love hops. So, we listened to the former, secured a boatload of the latter, and now submit for the approval of slobbering masses throughout the country, Stone RuinTen IPA.