We put in a full year of planning, effort and beer wrangling to make the annual Stone Anniversary Celebration & Invitational Beer Festival the best and biggest it can be. Considering it’s the largest annual beer fest on the West Coast, we’re inclined to believe we do a hell of a job. We just wish it didn’t go by so quick. In less than 24 hours, we blow through 364 days’ worth of work and just about as many (but even more) kegs! Take, for instance, this year. Over 50 breweries from around the country showed up and brought 187 beers. And that’s all in addition to the 50 Stone beers we busted out to celebrate 18 years in the craft brewing biz! It was the kind of fete we wished every fan that helped us get to this ripe (young?) age could have participated in. But alas, even with nearly 8,000 tickets sold (and more than a quarter million dollars raised for charity, thank you very much), some will only experience this special day via this blog post. So, we’re going to go as in depth as possible so those who couldn’t make it know what to expect when they hopefully come out next year, and those who did join us can have fun reliving the Stone 18th Anniversary Celebration & Invitational Beer Festival.
There’s been some major buzz around a new beer lately. Maybe you’ve heard about it…a double IPA infused with a grove’s worth of hand-peeled grapefruit zest. For devout Stone fans (or more casual visitors to our booth at last year’s Great American Beer Festival), the name of this beer—Grapefruit Slam IPA—probably sounded quite familiar. After all, one of the one-offs we received the most compliments on from beer lovers was our Stone Ruination IPA – Grapefruit Slam Edition. Given this, of course, those deeper down the Stone rabbit hole wondered if we were behind this mysterious new Stochasticity Project brand, despite the fact the beer was registered under a different entity, Koochenvagner Brewing Company. We have something to say to those questioners, especially those who were most vocal—thank you.
This summer, we posed a simple yet serious question via our Facebook, Twitter, Instagram and Google+ accounts—If Stone could brew ANY style of beer, what would you, our fans, want? Instantaneously, the interwebs started to buzz with ideas ranging from the outlandish to the ridiculous, straightforward to outrageous, adjunct-laced to style-stickling, best-drunk-fresh to barrel-aged. On Twitter and Google+ we were able to track responses using the #dreambeer hash-tag, which went crazy for the first 24 hours. After collecting all of the ideas that came through, we took some time to catalog them and do a bit of analysis. We discovered some things we already knew, like most of our fans crave IPAs and generally hop-forward beers, but we were surprised to find an overwhelming amount of interest in Stone brewing a hefeweizen or witbier (Not one, but two fans actually requested we bring back Stone Heat-Seeking Wheat?!?!). Actually, one of the coolest things that came out of the Stone #dreambeer experiment was seeing so many of our fans use their opportunity to have us make anything their mind could fathom to bring back beers we’ve already produced. Well, we listened and are bringing back one of our greatest hits!
What began as a San Diego Beer Week show of brewing solidarity has metamorphosized into a quarterly tradition that brings out not only fans of Stone beer, but members of Team Stone looking to check out inventive takes on the brewery’s year-round beers. Every three months, we round up a dozen of our brewery staff and invite them to build casks incorporating tasty ingredients ranging from fruits and herbs to tea, specialty hops and different varieties of wood. Then, to stay true to the camaraderie theme that inspired the event in the first place, we hand them mallets (customized to include each brewer’s name and the date of the event) and have them simultaneously tap their casks in the midst of a crowd of thirsty attendees. The next 12 Brewers 12 Casks 12 Mallets event will take place on August 22, 2013 at Stone Brewing World Bistro & Gardens – Escondido. The beers being offered up are…
- Stone 17th Anniversary Götterdämmerung IPA w/Lychee Fruit & Hersbrucker Hops by Callaway Ryan
- Stone IPA w/Cacao Nibs & Plums by Zach Goldstein
- Stone IPA w/Chervil, Savory, Thyme & Lavender by Laura Mirsch
- Stone IPA w/Tamarind, Lemongrass & Ginger by Josh Hagquist
- Stone Levitation Ale w/Peppercorn & Cilantro by Kihei Hutchinson
- Stone Pale Ale w/Lemon Verbena & Bergamot by Steve Via
- Stone Pale Ale w/Spanish Cedar & Spirals & Szechuan Peppercorns by Jeff Fanno
- Stone Ruination IPA w/El Dorado Hops, Cilantro & Pineapple by Sander Banta
- Stone Ruination IPA w/Kumquats & American Oak Chips by Ben Maushardt
- Stone Ruination IPA w/White Peaches & Chamomile by Anthony Tallman
- Stone Ruination IPA w/Moroccan Mint Green Tea, Cacao Black Tea & Toasted American Oak Chips by Justinian Caire
- Stone Smoked Porter w/Shaved Coconut & Toasted Almonds by Joaquin Bowman
We added a new riff to this tradition during its spring rendition, holding a lottery among all members of Team Stone who were interested in participating but had jobs outside the brewery component of our business. The winner that time around was one of our graphic artists, who busted out a cask of Stone Smoked Porter w/Toasted Hazelnuts. This time around, we invited two non-brewers to the festivities, our EH&S Manager and an Assistant Supervisor from Stone Company Store – Escondido. And they’re no slouches. Their casks are every bit as ambitious and slobber-provoking as their fermentation specialist comrades. Take a moment to meet this dastardly dozen before coming out to sample their creations.
We’ll be the first to agree that brewing is an art, but as anyone who’s ever tried to scale up a recipe or dial in ABV for consistency knows, it’s also a science. As exemplified by the consistency of our beers, our brewers have the smarts to turn out well-engineered ales. That said, whenever we can, we like to keep the math as simple as possible. Take, for instance, one of our most popular beers, Stone Ruination IPA. That hop-heavy double India pale ale is a result of a basic mathematical equation—one-times-two—and proof that sometimes in life, there’s no need to overcomplicate things. When in doubt, just max it out!
Thanks to Stone Enjoy By IPA and our hop-forward brewing style, our brewery is viewed as a vocal proponent of the drink-fresh-beer-now movement. That’s fitting. We believe in that big time—when it’s appropriate. At the same time, we’re not above taking a quality brew (even an IPA) and aging it in oak barrels if we think we can morph that fine ale into an other-worldly, delicious, wine- or spirit-laced concoction. Such is the modus operandi behind our Quingenti Millilitre line of barrel-aged Stone beers.
When Stone co-founder and original brewmaster Steve Wagner crafted our initial batch of Stone IPA, little could he have known that that highly hopped first attempt at amplifying a British classic would become so popular and, for many beer drinkers, an India pale ale by which all future New World interpretations of the style would be judged. For many, Wagner’s bright, potent creation was their first IPA. (Was it yours? If so, let us know on social media using #StoneIPA)