The American craft brewing industry is extremely cohesive, with businesses mirroring each other from the West Coast to the East Coast, North to South, Alaska to Hawaii. Even so, San Diego is very unique. With more than 100 brewhouses having opened throughout the county over the past 25 years, the question we hear most is about competition within the industry. It’s an understandable inquiry (imagine having 100 cheese-makers in one county…yeah, we’re looking at you, Wisconsin!), but it always makes San Diego brewers scratch their heads. For the most part, we really don’t see other breweries as competitors. To us, they are our comrades in the fight for the rise in awareness and availability of high-quality beer in a world dominated by macrobeer. That’s the great thing about artisanal industries like craft beer—just like us, our compatriots are working on bettering the craft, and each great new beer gives us, and other breweries opportunities and ideas. It’s a “collaboration not competition” mindset, a constant alliance and source of inspiration among our breweries. We’ll admit that it’s far from the norm for most industries, so one feels compelled to pose the question: How did such a unique business culture arise?
A tradition a half-decade in the making, few happenings pack as much inventive beer, education and sheer enjoyment as the ten-day journey to the center of the country’s craft beer epicenter, San Diego Beer Week. All of the nearly eighty breweries in our extensive home county push the envelope to provide the most incredible events they can, and we are no different. Each year is an opportunity to cull through our cellars for rare and just plain phenomenal beer, collaborate with our brewing friends, invite in our beer-loving fans and put on a show in support of our industry, region and craft beer in general. If you’re planning to take in this year’s festivities, read on for a complete schedule of what we’ll be doing to celebrate, then make time in your beery, breakneck itinerary to spend some time sipping in San Diego Beer Week with us.
We all know what we’ve come to expect from a visit to the airport, the whole experience can, and often does, inspire utterances of the phrase: “I need a beer!” Well, fliers, both frequent and infrequent, we have heard your cries and are doing our part to elevate the air travel experience with the installation of Stone Brewing World Bistro & Gardens at the San Diego International Airport (SDIA).
In addition to the guarantee of authenticity, a major benefit of wearing one’s emotions and opinions on their sleeves is that such individuals are ready at the drop of a hat—or the click of a camera’s “on” switch—to share their beliefs in a cogent and intelligent manner. Our CEO and Co-founder Greg Koch is never shy about sharing his views where quality and consumers are concerned. Recently, a camera crew from UCTV, the television faction of the University of California education system, engaged him unexpectedly at the debut of Bottled & Kegged, an exhibit at the San Diego History Center chronicling the rise of craft brewing in San Diego County. What resulted is the video below, which eloquently outlines GK’s passionate beliefs on what people should not only desire, but demand for themselves—something better, something with heart, something crafted to be the best.
In the craft beer universe, there are companies like The Lost Abbey and Cascade Brewing that are considered the masters of blending barrel-aged beers. Count us among the masses who bow to such expert operations for their abilities in this specialty area. Though not widely known throughout beerophile circles, the brew crew at Stone has dabbled in the blending arena over the past half-decade, so we know how much skill it takes to develop oaken masterpieces versus unpalatable wood beer soup. What’s that? You are among the many unaware of our blending forays? Well, let’s change that immediately. Allow us to introduce you to the Stone Mixtape Ale series.
Do I attend a grandiose meet-the-brewer dinner, an outrageous vertical tasting, a one-time only beer release or a massive total tap takeover? From November 2 through 11, this will be the sort of daily dilemma plaguing beer enthusiasts as San Diego Beer Week saturates America’s Finest City. With hundreds of events and 10 days to take it all in, we realize advanced scheduling is a must. Submitted for your calendaring pleasure is the full slate of SDBW events taking place at Stone Brewing World Bistro & Gardens.