End of an Era: Stone Ruination IPA

So far, 2015 has seen a flurry of activity here at Stone. This is nothing new. For several years, we’ve been hard at work debuting beers at a rapid and voluminous clip. But this year’s been different. In addition to introducing new brews like Stone Delicious IPA, 2015 Stone Old Guardian Barley Wine – Extra Hoppy and 2015 Stone CHAI-SPICED Imperial Russian Stout, we’ve also broke the sad news that some of our beers are being retired, never to return to production again. First, it was Stone Levitation Amber Ale, followed almost immediately by Stone Sublimely Self-Righteous Black IPA. Both were met with much lamenting, but none so much as the next beer to wave bye-bye. It’s no wonder, it’s only the first beer we ever produced beginning 19 years ago: Stone Pale Ale (which will make its valiant return to the suds scene as Stone Pale Ale 2.0 starting in April). Well, the shake-up isn’t over. There’s still one more beer that will be exiting production for eternity and, as hard as it is to say good-bye, the time has come. Spring 2015 will see the last-ever brew session for Stone Ruination IPA.

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To Be Discontinued: Parting is Such Sweet Sorrow

We’ve been at this whole brewing thing since 1996 and can proudly point to many, many friends who’ve been with us from the very beginning. They’ve been there for the conceptions of beers both successful (Stone IPA, Stone Imperial Russian Stout, Stone Enjoy By IPA and Stone Go To IPA) and, well, not-quite-as-successful (Anybody remember 1997′s Stone Session Ale or Stone Heat Seeking Wheat?). We’ve had (mostly) hits and a few misses (we wouldn’t be trying if we hadn’t!), and through it all, our fans have stuck by us. A lot of that has to do with our mutual desire to see what’s around the next corner. We share that thirst for the unknown. It’d be easy to just keep making the same beers over and over again and release a “seasonal” or “specialty” beer once a year or every few years, but that’s just not who we are. I mean, c’mon, you wouldn’t want or expect Stone to become stagnant or stale, would you? Yeah, neither would we.

From the beginning, we’ve let our creative style and the forward push of the craft beer movement enthuse and drive us. So, it’s only natural that this interest to stay creative births new beers that, over recent years, have come along at the pace of offspring at a bunny farm. And it’s only natural that new beers best received by our fans be the ones we put our focus on.

After all, while we know what we like, your actions (AKA buying patterns) tell us very clearly what you like.

This means that the beers our fans show the most interest in must sometimes supplant others…even those in our portfolio with longer tenures. Though it’s hard to let go of beers we truly love and have put so much of our brewing heart and soul into, soon we will be bidding a fair adieu to two old friends: Stone Levitation Amber Ale and Stone Sublimely Self-Righteous Black IPA.

Stone Levitation Amber Ale is levitating off shelves forever

Stone Levitation Amber Ale is levitating off shelves forever

The Stone Mixtape Ale Series

In the craft beer universe, there are companies like The Lost Abbey and Cascade Brewing that are considered the masters of blending barrel-aged beers. Count us among the masses who bow to such expert operations for their abilities in this specialty area. Though not widely known throughout beerophile circles, the brew crew at Stone has dabbled in the blending arena over the past half-decade, so we know how much skill it takes to develop oaken masterpieces versus unpalatable wood beer soup. What’s that? You are among the many unaware of our blending forays? Well, let’s change that immediately. Allow us to introduce you to the Stone Mixtape Ale series.