So far, 2015 has seen a flurry of activity here at Stone. This is nothing new. For several years, we’ve been hard at work debuting beers at a rapid and voluminous clip. But this year’s been different. In addition to introducing new brews like Stone Delicious IPA, 2015 Stone Old Guardian Barley Wine – Extra Hoppy and 2015 Stone CHAI-SPICED Imperial Russian Stout, we’ve also broke the sad news that some of our beers are being retired, never to return to production again. First, it was Stone Levitation Amber Ale, followed almost immediately by Stone Sublimely Self-Righteous Black IPA. Both were met with much lamenting, but none so much as the next beer to wave bye-bye. It’s no wonder, it’s only the first beer we ever produced beginning 19 years ago: Stone Pale Ale (which will make its valiant return to the suds scene as Stone Pale Ale 2.0 starting in April). Well, the shake-up isn’t over. There’s still one more beer that will be exiting production for eternity and, as hard as it is to say good-bye, the time has come. Spring 2015 will see the last-ever brew session for Stone Ruination IPA.
We’re different in oh so many ways and we are oh so proud of it. With such marked differentiation from the norm comes the added probability of one being misunderstood. Hence, there are many commonly held but absolutely untrue myths and misconceptions floating about concerning Stone Brewing Co.; ranging from our ownership to our beers to our social media and even our logo. (For the millionth time, it’s a gargoyle, not Satan!) In an effort to add some much-needed clarity—and have some fun doing so—Stone CEO and Co-founder Greg Koch spent some time with storyteller (read: the über-talented multi-media wizard who creates all of Stone’s rad videos and stunning photographic imagery) Tyler Graham, dispelling some commonly presented myths. The following is the first of two videos filmed to set the record straight, once and for all. We welcome you to…STONELANDIA…
You might have heard we released 120 beers last year. Within that 120 were our core beers, dated editions of Stone Enjoy By IPA, collaborations, Liberty Station beers, Stochasticity Project experiments and a multitude of others. Even we had trouble keeping up with this onslaught of ales, so confusion among our fans is understandable. But there’s always a rhyme and reason to our madness. With multiple naming conventions (and design conventions failing that), our releases all have their rightful place in our family of beers. Below, we’ll break it down for you, bottle by bottle, and demystify our portfolio.
We hold many things dear at Stone Brewing Co. High on that list of items held on-high are hops. They are the lush foundation on which some of our greatest successes have been forged. They rest ever-presently at the core of what we do and are largely what have helped us to stand out over the past 18-plus years. We love them every bit as much as you lupulin-craving nuts. So, when we were afforded the opportunity to construct a beer to honor this country’s hop growers, you best believe we took it very seriously!
India pale ales are our bread-and-butter here at Stone. We love them as much as you do. Similarly, we get an immeasurable amount of satisfaction out of experimenting with new hop combinations to create IPAs with flavor profiles that vary from what we’ve thus far experienced. The arrival of Stone Delicious IPA provides a tangible example of why continual IPA and hop exploration are so fulfilling. With the new Lemondrop varietal as a centerpiece and a massive dry-hop comprised exclusively of lemony El Dorado hops from Washington State, this beer lives up to its name behind a plethora of tart, citrusy notes and a stunning grove-like, lemon tree bouquet, providing a graceful yet in no way subtle one-two punch to the senses. Our newest IPA is unique to our stable of beers in every way…including the fact it just so happens to be our first gluten-reduced offering.
Each year we up the number of beers we brew, and each year it seems like we can’t do any more than we already have. Yet, each year we prove ourselves wrong! In 2014, we shattered our previous record of 74 brews with an epic 120 beers. From the tried-and-true, to the boundary-pushing, it was a big year in our brewhouse. But it didn’t end with a jam-packed brew schedule. Between all these releases we planned five festivals and countless fundraisers to reinvest some love into to the community. So reminisce with us about a year that brought us amazing craft beer, thrilling times and monumental developments.
We pride ourselves on being unpredictable, but we’re able to be honest with ourselves and say that, when it comes to our annual anniversary beer releases, fans know what to expect—something extremely hoppy! And most years, that means an over-the-top India pale ale. Ten out of the 17 anniversary beers we’ve produced to-date have been IPAs, including the past four consecutive years. So, it should come as no surprise that this year, our milestone-celebrating beer is another IPA. But, much as we’ve refused to be completely predictable with our anniversary IPAs (the past four years have featured an imperial British-style IPA, double black IPA, lemon verbena-infused imperial rye IPA, and 100% German-hopped double IPA), 2014’s commemorative hop monster is extremely original. In fact, we’re billing Stone 18th Anniversary IPA as the “hoppiest golden-brown IPA on Earth!” (Yes, that’s our subtle brand of sarcasm you’re picking up there!)
On July 19, 2014, Stone CEO and Co-founder Greg Koch stood before an esteemed crowd of European friends, compatriots, media and soon-to-be-neighbors in Germany to announce that Stone Brewing Co. is coming to Berlin. The site of the announcement was the historic former gasworks that Koch and company will transform into an equal-parts traditional and modern campus including a state-of-the-art brewery, packaging hall, restaurant and gardens. The following is the speech Greg gave, which lays out Stone’s reasoning, logic, plans, philosophies, passion and intentions for its new space and future in Europe…
Guten abend! Es ist mir eine grosse freude sie heute abend hier zu begrüssen.
As CEO and Co-founder of Stone Brewing Co., it is my sincere pleasure to welcome you. We are here today to celebrate something we are wildly enthusiastic about: fine…uncompromising…delicious…craft beer. And there’s no better way to celebrate it, than to share some with our friends…all of you. Cheers.
We can see the headlines now: Stone makes another IPA! The world is shocked at such a divergence from a company that hardly ever explores hoppy beer styles. Yes, that’s sarcasm! Obviously, no one will be shocked to discover we’re making yet another aggressive IPA. We’ve never tried to hide our lust for hops. Heck, we freely fly our hophead flag. But we’re sure the question will arise. Stone has already made a bunch of IPAs, so why make another. Isn’t the already lupulin-obsessed market saturated with hoppy beers? And who says the world needs another IPA, anyway? We do!
Our new double India pale ale, Kyle Hollingsworth / Keri Kelli / Stone Collective Distortion IPA recently wrapped up a whirlwind, coast-to-coast pre-release tour. Considering this fruity and pleasantly earthy brew’s rock star status, it seemed fitting to afford it the touring band treatment its co-creators are used to. That duo consists of The String Cheese Incident keyboardist Kyle Hollingsworth and guitarist Keri Kelli of Alice Cooper and Skid Row fame. Together, like savants providing a reliable backbeat for a most magnificent jam session, the duo guided us toward the recipe for this neo-traditional beer. The hop bill consists of Calypso, Comet and Nugget hops, given staccato-esque punctuation thanks to healthy dry-hopping with Vic’s Secret, a recently introduced hop from Australia. But anybody can come up with an out-there (or Down Under) assemblage of hops. What turns this already blaring imperial IPA up to 11 is spicing from coriander seeds and—a first for us—elderberries. It’s unlike any IPA we’ve ever made…and we’ve made a lot of IPAs!