You might have heard we released 120 beers last year. Within that 120 were our core beers, dated editions of Stone Enjoy By IPA, collaborations, Liberty Station beers, Stochasticity Project experiments and a multitude of others. Even we had trouble keeping up with this onslaught of ales, so confusion among our fans is understandable. But there’s always a rhyme and reason to our madness. With multiple naming conventions (and design conventions failing that), our releases all have their rightful place in our family of beers. Below, we’ll break it down for you, bottle by bottle, and demystify our portfolio.
We hold many things dear at Stone Brewing Co. High on that list of items held on-high are hops. They are the lush foundation on which some of our greatest successes have been forged. They rest ever-presently at the core of what we do and are largely what have helped us to stand out over the past 18-plus years. We love them every bit as much as you lupulin-craving nuts. So, when we were afforded the opportunity to construct a beer to honor this country’s hop growers, you best believe we took it very seriously!
India pale ales are our bread-and-butter here at Stone. We love them as much as you do. Similarly, we get an immeasurable amount of satisfaction out of experimenting with new hop combinations to create IPAs with flavor profiles that vary from what we’ve thus far experienced. The arrival of Stone Delicious IPA provides a tangible example of why continual IPA and hop exploration are so fulfilling. With the new Lemondrop varietal as a centerpiece and a massive dry-hop comprised exclusively of lemony El Dorado hops from Washington State, this beer lives up to its name behind a plethora of tart, citrusy notes and a stunning grove-like, lemon tree bouquet, providing a graceful yet in no way subtle one-two punch to the senses. Our newest IPA is unique to our stable of beers in every way…including the fact it just so happens to be our first gluten-reduced offering.
Each year we up the number of beers we brew, and each year it seems like we can’t do any more than we already have. Yet, each year we prove ourselves wrong! In 2014, we shattered our previous record of 74 brews with an epic 120 beers. From the tried-and-true, to the boundary-pushing, it was a big year in our brewhouse. But it didn’t end with a jam-packed brew schedule. Between all these releases we planned five festivals and countless fundraisers to reinvest some love into to the community. So reminisce with us about a year that brought us amazing craft beer, thrilling times and monumental developments.
We pride ourselves on being unpredictable, but we’re able to be honest with ourselves and say that, when it comes to our annual anniversary beer releases, fans know what to expect—something extremely hoppy! And most years, that means an over-the-top India pale ale. Ten out of the 17 anniversary beers we’ve produced to-date have been IPAs, including the past four consecutive years. So, it should come as no surprise that this year, our milestone-celebrating beer is another IPA. But, much as we’ve refused to be completely predictable with our anniversary IPAs (the past four years have featured an imperial British-style IPA, double black IPA, lemon verbena-infused imperial rye IPA, and 100% German-hopped double IPA), 2014’s commemorative hop monster is extremely original. In fact, we’re billing Stone 18th Anniversary IPA as the “hoppiest golden-brown IPA on Earth!” (Yes, that’s our subtle brand of sarcasm you’re picking up there!)
On July 19, 2014, Stone CEO and Co-founder Greg Koch stood before an esteemed crowd of European friends, compatriots, media and soon-to-be-neighbors in Germany to announce that Stone Brewing Co. is coming to Berlin. The site of the announcement was the historic former gasworks that Koch and company will transform into an equal-parts traditional and modern campus including a state-of-the-art brewery, packaging hall, restaurant and gardens. The following is the speech Greg gave, which lays out Stone’s reasoning, logic, plans, philosophies, passion and intentions for its new space and future in Europe…
Guten abend! Es ist mir eine grosse freude sie heute abend hier zu begrüssen.
As CEO and Co-founder of Stone Brewing Co., it is my sincere pleasure to welcome you. We are here today to celebrate something we are wildly enthusiastic about: fine…uncompromising…delicious…craft beer. And there’s no better way to celebrate it, than to share some with our friends…all of you. Cheers.
We can see the headlines now: Stone makes another IPA! The world is shocked at such a divergence from a company that hardly ever explores hoppy beer styles. Yes, that’s sarcasm! Obviously, no one will be shocked to discover we’re making yet another aggressive IPA. We’ve never tried to hide our lust for hops. Heck, we freely fly our hophead flag. But we’re sure the question will arise. Stone has already made a bunch of IPAs, so why make another. Isn’t the already lupulin-obsessed market saturated with hoppy beers? And who says the world needs another IPA, anyway? We do!
Our new double India pale ale, Kyle Hollingsworth / Keri Kelli / Stone Collective Distortion IPA recently wrapped up a whirlwind, coast-to-coast pre-release tour. Considering this fruity and pleasantly earthy brew’s rock star status, it seemed fitting to afford it the touring band treatment its co-creators are used to. That duo consists of The String Cheese Incident keyboardist Kyle Hollingsworth and guitarist Keri Kelli of Alice Cooper and Skid Row fame. Together, like savants providing a reliable backbeat for a most magnificent jam session, the duo guided us toward the recipe for this neo-traditional beer. The hop bill consists of Calypso, Comet and Nugget hops, given staccato-esque punctuation thanks to healthy dry-hopping with Vic’s Secret, a recently introduced hop from Australia. But anybody can come up with an out-there (or Down Under) assemblage of hops. What turns this already blaring imperial IPA up to 11 is spicing from coriander seeds and—a first for us—elderberries. It’s unlike any IPA we’ve ever made…and we’ve made a lot of IPAs!
We, like many hopheads, are immensely bullish on the incredible flavor and intense citrusy, bitter impact provided by our ultra-fresh Stone Enjoy By IPA. But believe it or not, for us, it isn’t just about the beer. Yes, given the massive outpouring of affection for this West Coast double IPA, that last statement sounds kind of odd, but it’s true. Stone Enjoy By IPA was forged with greater intentions than mere satiation. It was designed to convey the importance, nay, the necessity of drinking hoppy beer when it’s fresh. We overtly stamp each batch with a 35-day Enjoy By date, and when that day comes up on the calendar, this beer should be out of your fridge and off retailers’ shelves. Drinking it beyond the date printed on that evergreen bottle simply won’t provide the same, vivid experience. But we went far beyond the bottle, communicating the facts on freshness via our Stone Enjoy By IPA website and our social media channels. It was a worthwhile endeavor, and much of that was thanks to you. Through social conversations online and over pints of this beer, many who had no idea how important beer freshness was have been converted, thus improving their quality of life and craft beer enjoyment forever. For those of you who helped increase the reach of that lesson, we thank you and are excited to share the steps we’ve taken to further broaden the reach of this important message and share in the many splendors of Stone Enjoy By IPA.
There’s been some major buzz around a new beer lately. Maybe you’ve heard about it…a double IPA infused with a grove’s worth of hand-peeled grapefruit zest. For devout Stone fans (or more casual visitors to our booth at last year’s Great American Beer Festival), the name of this beer—Grapefruit Slam IPA—probably sounded quite familiar. After all, one of the one-offs we received the most compliments on from beer lovers was our Stone Ruination IPA – Grapefruit Slam Edition. Given this, of course, those deeper down the Stone rabbit hole wondered if we were behind this mysterious new Stochasticity Project brand, despite the fact the beer was registered under a different entity, Koochenvagner Brewing Company. We have something to say to those questioners, especially those who were most vocal—thank you.