Recognizing the marketing power of slapping a celebrity’s name on a bottle, many are the adult beverage producers who seek out popular, public-facing people to help sell their liquid wares. All too often, it consists of little more than some TV time, and payment of royalties for the rental of a moniker and its associated persona via some “signature blend,” “private label” or similarly shallow ploy to profit off pop culture-obsessed fan-boys and girls. This is definitely NOT the case with Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout, the 2015 edition of which is already well on its way across the nation. Though its handle contains a number of droppable names, there is serious heart and an authentic genesis to what has become one of the most coveted beers in Stone’s proud history.
Today, we released upon this nation a beer with the most challenging name in the history of our 18-years-young operation. That’s saying a lot considering we’re the craft brewers who brought you such multi-syllabic wonders as Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout, Stone Mixtape Ale vol.9 – Goats in the VIP Room Blend, The Bruery/Elysian/Stone La Citrueille Celeste De Citracado and, of course, Stone Suitable For Cave Aging – An Imperial Smoked Porter Tribute to Danny Williams. Just rolls off the tongue, doesn’t it? Of course, odd nomenclature is the rule of thumb for the Stochasticity Project, which, since its debut earlier this year, has yielded ales called Varna Necropolis and Quadrotriticale. Before unleashing this new moniker on you, perhaps its best to go back a step and examine a term that’s both plenty perplexing and worth taking a look at—Stochasticity.
At Stone, it’s common to see lengthy beer monikers as long and winding as the 17-year road that’s taken us from the little industrial suite beer-makers that could (though many, back then, didn’t share such an encouraging opinion of our start-up) to the tenth largest craft brewing company in the United States of Ale-merica. We revel in challenging the number of alpha-numeric characters and volume of verbiage a brown glass receptacle can hold. Heck, if we hadn’t switched to 22-ounce bombers for our annual collaboration series, our Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout Ale Brewed with Pecans, Wheat & Rye with One Quarter Aged in Bourbon Barrels might have incited bouts of stress-induced agony among our Art Department savants. To give them a break, we honed in on a much shorter name for this year’s anniversary beer, but fear not, though briefer, it will still provide the fun type of challenge fans have come to expect. Our vehicle for accomplishing that in five words or less—sprechen die Deutsch. Try pronouncing this one—Stone 17th Anniversary Götterdämmerung IPA—then watch our beer video and feel a whole lot better about your linguistic capabilities as you watch Stone Brewmaster Mitch Steele stumble his way through five syllables of German diaeresis-bred intricacy.
Bottle art is serious business at Stone. Great beer without great packaging would be like presenting filet mignon and lobster on a trashcan lid. Fortunately, we have incredible artists on our team, plus writers (and a CEO) to pen short novels on the backs of our bottles, all of whom are Worthy of the beers whose virtues they promote. These individuals are more than capable, but when it came time to develop designs for a beer released in connection with celebrities and around the same time as San Diego’s annual Comic-Con—Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout—we decided to go above and beyond, crafting three unique bottles that have become collector’s items among beer fans, thanks to three gifted and diverse artists.
In a March post on the Stone Blog, we shared the news that three unlikely collaborators would embark on a brewing odyssey on our system. That trio was comprised of actor and champion of proud geekery Wil Wheaton, creator of the alternative news website Fark.com Drew Curtis, and our own CEO and Co-founder Greg Koch (admittedly, he bleeds Arrogant Bastard Ale, but seldom mashes in). Back then, the beer they would brew was still a mystery, but with that flavorful concoction now bottled and debuting on store shelves July 15, we’re ready to tell you all about Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout!
A beautifully sunny day, 400 people, 30 unique beers on tap and unlimited pours—what might sound like the foundation for a ruckus affair of over-indulgence and belligerence was anything but. In fact, it was one of the tamest event days in the history of Stone Brewing World Bistro & Gardens. That’s what happens when you pack the joint with homebrewers and genuine craft beer connoisseurs united in their noble mission to not only taste, but evaluate the merits of each beer for the purpose of selecting a champion to grace store shelves nationwide. Enter Stone’s fifth annual AHA Rally and Homebrew Competition.