We put in a full year of planning, effort and beer wrangling to make the annual Stone Anniversary Celebration & Invitational Beer Festival the best and biggest it can be. Considering it’s the largest annual beer fest on the West Coast, we’re inclined to believe we do a hell of a job. We just wish it didn’t go by so quick. In less than 24 hours, we blow through 364 days’ worth of work and just about as many (but even more) kegs! Take, for instance, this year. Over 50 breweries from around the country showed up and brought 187 beers. And that’s all in addition to the 50 Stone beers we busted out to celebrate 18 years in the craft brewing biz! It was the kind of fete we wished every fan that helped us get to this ripe (young?) age could have participated in. But alas, even with nearly 8,000 tickets sold (and more than a quarter million dollars raised for charity, thank you very much), some will only experience this special day via this blog post. So, we’re going to go as in depth as possible so those who couldn’t make it know what to expect when they hopefully come out next year, and those who did join us can have fun reliving the Stone 18th Anniversary Celebration & Invitational Beer Festival.
We pride ourselves on being unpredictable, but we’re able to be honest with ourselves and say that, when it comes to our annual anniversary beer releases, fans know what to expect—something extremely hoppy! And most years, that means an over-the-top India pale ale. Ten out of the 17 anniversary beers we’ve produced to-date have been IPAs, including the past four consecutive years. So, it should come as no surprise that this year, our milestone-celebrating beer is another IPA. But, much as we’ve refused to be completely predictable with our anniversary IPAs (the past four years have featured an imperial British-style IPA, double black IPA, lemon verbena-infused imperial rye IPA, and 100% German-hopped double IPA), 2014’s commemorative hop monster is extremely original. In fact, we’re billing Stone 18th Anniversary IPA as the “hoppiest golden-brown IPA on Earth!” (Yes, that’s our subtle brand of sarcasm you’re picking up there!)
When we debuted Stone Saison, we did more than introduce our unique spin on a Belgian-style ale. We also ushered in a new age that allows our fans to get involved with discovering the best-suited edible vehicles for maximum enjoyment of our beers, all thanks to a hashtag—#PairedWith. When Stone Saison came out, we provided a quartet of recipes constructed to pair perfectly with the beer, so fans could prepare them and experience food-and-beer symbiosis for themselves. But we also asked fans to experiment with dishes and ingredients they thought would go well with Stone Saison and share their most successful pairings on Facebook, Twitter, Instagram and Pinterest using #PairedWith. It was fun, educational and, at times, even surprising, and lots of people from beer- and food-bloggers to everyday craft beer nuts, got involved. So, we’re moving forward with our #PairedWith initiative, this time with a beer that’s completely different but amazingly well-suited for sidling up beside a variety of dishes, both savory and sweet—our new Stone Coffee Milk Stout.
On July 19, 2014, Stone CEO and Co-founder Greg Koch stood before an esteemed crowd of European friends, compatriots, media and soon-to-be-neighbors in Germany to announce that Stone Brewing Co. is coming to Berlin. The site of the announcement was the historic former gasworks that Koch and company will transform into an equal-parts traditional and modern campus including a state-of-the-art brewery, packaging hall, restaurant and gardens. The following is the speech Greg gave, which lays out Stone’s reasoning, logic, plans, philosophies, passion and intentions for its new space and future in Europe…
Guten abend! Es ist mir eine grosse freude sie heute abend hier zu begrüssen.
As CEO and Co-founder of Stone Brewing Co., it is my sincere pleasure to welcome you. We are here today to celebrate something we are wildly enthusiastic about: fine…uncompromising…delicious…craft beer. And there’s no better way to celebrate it, than to share some with our friends…all of you. Cheers.
The lyrics to “Take Me Out to the Ballgame” evoke memories of sunny days, the scent of fresh-cut grass and the sharp crack of pine making forceful contact with a small, red-stitched orb. There’s nothing quite like baseball season. America’s Pastime stirs the souls and passions of people from all walks of life—young to old, blue collar to white collar, West Coast to East Coast. It also appeals to both craft beer fans and people who don’t give a rip what they swig while they take in the boys of summer, so long as it’s ice cold, triple-hopped, cold-filtered or [insert lame, meaningless macro-beer company's Madison Avenue-developed buzz term here]. For so long, those enthusiastic about quality beer and baseball had to forgo the former when enjoying the latter, which makes us all the happier that, this year, we were able to debut a number of ballpark craft beer options for those seeking ales of substance in our hometown. This is a major accomplishment that comes after many years of hard work and negotiation to gain access to the prestigious Petco Park. Check out our new locations then visit them the next time you take in a San Diego Padres game.
You don’t have to be a certified beer judge or Cicerone to know when the taste of a beer strikes your fancy. But pinpointing exactly what you’re experiencing—that mysterious connection between your brain and taste buds—can be tricky. Fortunately, there is a quite enjoyable remedy for this: Taste more beer! But also smell more beer and visually examine more beer. It takes all of one’s senses to thoroughly evaluate ales and lagers. (OK, you don’t need to hear beer, but one can’t deny the anticipatory delight that stems from the sound of a bottle being opened or the sadness brought on by the last gasps of an emptied keg.) Practice makes perfect when it comes to exercising and refining your palate as well as the way you interpret beer’s appearance, scents and flavors. Many reading this have had a lot of practice drinking beer, but read on for a crash course on how to really appreciate it.
Last week, we allowed one half of the winning team from our in-house brewing competition, QA Supervisor Rick Blankemeier (you may recognize him from his work on the Stone Stochasticity Project), to tell the first half of he and Team Spröcket partner Robbie Chandler‘s U.S. tour, during which they introduced their first place black rye Kölsch, Spröcketbier, to the masses. Follow along as Rick closes out his cross-country tale in style (and if you haven’t already tried he and Robbie’s amazing beer, find it and fix that immediately).
Stop #4: Coloradical
Denver is a fun city. Now, I’m extremely biased since I grew up in Aurora, just southeast of the Mile High City, and went to college at CU-Boulder (Go Buffs!). Despite all that, Denver really is a rad city with lots of activities to keep you entertained and full of delicious craft beer. My wife (and fellow member of Team Stone), Jessica, flew in early to visit friends so we could have a long weekend together in our old stomping grounds. She picked us up from the airport and drove us to our first unofficial event at Hops and Pie. Before that, we stopped by a liquor store to pick up bottles of Spröcketbier to hand out to all of our local friends. It was admittedly weird to buy a bottle of the beer that had my name on it and we definitely gave the checkout person something to talk about for a while. She checked our ID’s and noticed our names matched those on the bottle, then kind of freaked out a bit. Yes, this made us freak out (or maybe the more apt term is “geek out”) a bit, internally.
We can see the headlines now: Stone makes another IPA! The world is shocked at such a divergence from a company that hardly ever explores hoppy beer styles. Yes, that’s sarcasm! Obviously, no one will be shocked to discover we’re making yet another aggressive IPA. We’ve never tried to hide our lust for hops. Heck, we freely fly our hophead flag. But we’re sure the question will arise. Stone has already made a bunch of IPAs, so why make another. Isn’t the already lupulin-obsessed market saturated with hoppy beers? And who says the world needs another IPA, anyway? We do!
Earlier this year, we announced the winners of the inaugural edition of our annual company brewing competition, The Stone Spotlight Series. Taking first place for a black rye Kölsch-style brew our fans came to know as Spröcketbier (there’s still a bit of this delicious beer out there, so consult the Stone Beer Finder to get a taste) was Team Spröcket—QA Supervisor Rick Blankemeier and Warehouse Supervisor Robbie Chandler. This big win allowed the duo not only to brew this spicy, refreshing beer on Stone’s full-sized system and have it distributed nationally, but also to on tour with the beer, visiting a number of beery locations throughout the country. The following is Blankemeier’s account of what he calls a “thrilling adventure,” one in which he and Marshall met and shared many a pint with beer fans and brewers every bit as passionate as they are.
First Stop: Philly
The flight was way too early, but our spirits were high. Taking a couple of days off of work so we could fly to Philly to help sell our winning beer? You bet we were happy about that. Don’t get me wrong. I love my job, but it’s fun to switch up the routine every now and again. This would be the first visit to Philly for me and Robbie, so we were excited to see what the City of Brotherly Love was all about (and maybe gain some insight on why they booed Santa).
After a six-hour direct flight (thanks Stone!), Stone Sales Rep, Lee Marren, was there to pick us up and put us through our paces. We knew Lee sells Stone beer in the Philly area, but what they neglected to tell us was that he is a cyborg intent on working us tirelessly the whole time we were there. Though Lee was hesitant that it’s taboo for a local to be within a certain radius of touristy spots, he started by taking us to Pat’s King of Steaks for some grub. The cheesesteak (whiz wit) was good, but even better was the show that Pat himself put on by yelling at some customers that nearly forgot their sandwich, and yelling at one of his line cooks for making two of the same sandwich and delaying the process by (gasp) 10 seconds. Another thing I learned about Philadelphians is that yelling at people who wronged you–however slight–is highly encouraged. I was raised in suburban Colorado, where that’s not a regional custom, so, as you can imagine, this was quite an experience for me.
It’s easy to look at craft beer as some sort of underground club, with all of the secret passwords (Reinheitsgebot?) and acronyms (IBU, OG and CO2 to name a few). Plus, you know some particularly beer geeky bottle-shares must have unique and complicated (if not completely dorky) handshakes. But once you get into the world of beer, it isn’t so intimidating. The hardest part is becoming aware that the world of craft beer exists at all. Having a guide already privy to the lingo, hot spots and best brews makes things a lot easier. Nearly every craft beer fan has a good-hearted shepherd to thank for taking the time to expose them to something better, and we want to recognize these people for the good they do. To put it simply, by selflessly guiding people toward the promised land, they make the world a better place. That’s why we’re asking you to take a moment to call them out for their good deeds on social media. Go online and tell us who showed you the light by telling your story and tagging them on Facebook or calling them out on Twitter using #craftbeershepherd. When doing so, take a second and ponder where you would you be without them—perhaps falling for gimmicks like Vortex bottles, black crowns, crafty branding and subsisting solely on American adjunct-laced swill. Praise be to the #craftbeersheperd!