You know what the big problem is with being well known for playing epic April Fool’s Day jokes on the public at large? The public at large starts to expect them, thus rendering such gags nearly impossible to pull off. Still, building up the status as a supremely self-righteous April Fooler was a fun process for the creative minds at Stone. Announcing we would start brewing a lemon-lime “malternative” beverage, a 27.3% ABV extra-strong ale, and a “lo-carb” beer (“Lite™” was trademarked), we’ve used this faux holiday to explore miles of territory we’d never tread in real life…and even some we would.
On April 1, 2010, we told our fans we’d be teaming with our Scottish brewing comrades at BrewDog to craft BrewDog / Stone Luciferin Golden Imperial Stout, a high-alcohol stout coming in at 11.8% alcohol-by-volume with plenty of roasty flavor. There was just one catch—it wouldn’t incorporate any roasted malts and it wouldn’t be brown in color. So, basically, it would be different from every stout on the planet. Nobody with a working knowledge of calendars bought it and, though it was, essentially a joke, our brewmaster, Mitch Steele, filed that idea away and spent the next four years secretly pondering how he’d create a golden-hued stout. And we’re glad he did, because now that imaginary beer has been brewed into brilliant reality. Enter, Stochasticity Project Master of Disguise.